• Balanced Vintage - Support Services for the Wine Industry

  • About Us

  • Lou Anne Gaffney

    True confession: I LOVE wine! I am an “equal opportunity” drinker – I like dry, sweet, red, white, sparkling. Another confession: I love to learn. Uncovering facts about all the different varieties within the vinifera and muscadine families is almost as much fun as drinking said varieties! Hence, the notion of working in the industry in some fashion was born.

    I hold certification in wine marketing from the North Carolina Center for Viticulture and Enology. I am a certified QuickBooks ProAdvisor, with winery specialization. I am currently working to become a HootSuite Social Media Marketing Specialist.  I utilize strategies that make PROFIT the FIRST thing your business creates (after wine, of course).

    I am a former teacher, and teaching is still in my blood! I love learning and then sharing that knowledge. I am skilled at breaking down complex information into manageable chunks that are easier to process and learn. The years I spent as a teacher developed a fine-tuned aptitude for working under pressure in a fast-paced and deadline driven environment, as well as strong problem solving skills. I can give full attention to what you need, identify complex problems and review the related information to develop and evaluate options and implement solutions, assess performance and monitor progress, and provide effective coaching and training through a variety of instructional methods appropriate for the particular situation.

    When not thinking about wine, learning about wine, or drinking wine… I enjoy cooking, hiking, and travelling. I am also addicted to Sudoku puzzles and Words with Friends!