We all know the joke about how to make a fortune in the wine business. Even so, nobody enters the business thinking they will never turn a profit. Most of us have little to nothing left over after paying our expenses. This is compounded in the wine business because the length of [...]
It is difficult to make a profit in the wine industry, especially in the early days. The length of time between grape to glass is tricky to navigate, even for seasoned industry professionals. What if I told you that your winery could be profitable from Day 1?
The accepted [...]
Your Customers are Talking - Are you Listening? Google Analytics Part 1 - Audience
Your website is likely the hardest working employee you have. It’s on the job 24/7 gathering information vital to the health and growth of your winery. The question is… Are you listening? You may [...]
DID YOU KNOW THAT MOST WINE CLUB MEMBERS LEAVE AFTER 24 MONTHS?
FIVE TIPS TO KEEP THEM LONGER
Every metric I looked at in preparing this article showed that the average length of time in a wine club membership is right at 24 months. The theory is that they lose interest and move on [...]
In the movie, Field of Dreams, corn farmer and Baseball Fan Ray Kinsella, played by Kevin Costner builds a baseball field on his farm and visitors from all over magically show up to watch a game played by a bunch of long since passed players.
While making, great wine may be a magical experience the[...]