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  • Think like a customer to increase sales. THE GOAL What is your business goal on social media? I’m guessing that getting more sales is either first or second on your list. While it is exciting to see those likes, comments, and shares stacking up, these are “vanity metrics” precisely because [...]

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    Tips to Maximize Profit in Your Wine Biz

    We all know the joke about how to make a fortune in the wine business.  Even so, nobody enters the business thinking they will never turn a profit.  Most of us have little to nothing left over after paying our expenses.  This is compounded in the wine business because the length of [...]

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    Yes, You Can Make a Profit in the Wine Industry

    It is difficult to make a profit in the wine industry, especially in the early days.  The length of time between grape to glass is tricky to navigate, even for seasoned industry professionals.  What if I told you that your winery could be profitable from Day 1?   The accepted [...]

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    Your Customers are Talking - Are you Listening?

    Your Customers are Talking -  Are you Listening? Google Analytics Part 1 - Audience Your website is likely the hardest working employee you have. It’s on the job 24/7 gathering information vital to the health and growth of your winery. The question is… Are you listening? You may [...]

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    DID YOU KNOW THAT MOST WINE CLUB MEMBERS LEAVE AFTER 24 MONTHS? FIVE TIPS TO KEEP THEM LONGER   Every metric I looked at in preparing this article showed that the average length of time in a wine club membership is right at 24 months.  The theory is that they lose interest and move on [...]

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    In the movie, Field of Dreams, corn farmer and Baseball Fan Ray Kinsella, played by Kevin Costner builds a baseball field on his farm and visitors from all over magically show up to watch a game played by a bunch of long since passed players. While making, great wine may be a magical experience the[...]

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