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  • Tips to Maximize Profit in Your Wine Biz

    We all know the joke about how to make a fortune in the wine business.  Even so, nobody enters the business thinking they will never turn a profit.  Most of us have little to nothing left over after paying our expenses.  This is compounded in the wine business because the length of [...]

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    Yes, You Can Make a Profit in the Wine Industry

    It is difficult to make a profit in the wine industry, especially in the early days.  The length of time between grape to glass is tricky to navigate, even for seasoned industry professionals.  What if I told you that your winery could be profitable from Day 1?   The accepted [...]

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    Your Customers are Talking - Are you Listening?

    Your Customers are Talking -  Are you Listening? Google Analytics Part 1 - Audience Your website is likely the hardest working employee you have. It’s on the job 24/7 gathering information vital to the health and growth of your winery. The question is… Are you listening? You may [...]

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    DID YOU KNOW THAT MOST WINE CLUB MEMBERS LEAVE AFTER 24 MONTHS? FIVE TIPS TO KEEP THEM LONGER   Every metric I looked at in preparing this article showed that the average length of time in a wine club membership is right at 24 months.  The theory is that they lose interest and move on [...]

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    In the movie, Field of Dreams, corn farmer and Baseball Fan Ray Kinsella, played by Kevin Costner builds a baseball field on his farm and visitors from all over magically show up to watch a game played by a bunch of long since passed players. While making, great wine may be a magical experience the[...]

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