• Balanced Vintage - Support Services for the Wine Industry
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  • Your Customers are Talking - Are you Listening?

    Your Customers are Talking -  Are you Listening? Google Analytics Part 1 - Audience Your website is likely the hardest working employee you have. It’s on the job 24/7 gathering information vital to the health and growth of your winery. The question is… Are you listening? You may [...]

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    This Just In... Page speed to be factor in Google Mobile Ranking

    Google has announced that mobile page loading speed will soon become a Google ranking factor.  What does this mean to you as a business owner? If your mobile site doesn't load quickly then your company will not appear as high in the Google searches as it could, which ultimately means you have [...]

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    And the Survey Says

    February 4, 2017
    And the Survey Says

    70% of winery customers said the appeal of the winery website influenced their decision to visit and share their experience with friends via social media (UNCG Bryan Business School Research Study 2013) 80% of all internet users own a smartphone  (Global Web Index 2015) 97% of all Millennials [...]

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    DID YOU KNOW THAT MOST WINE CLUB MEMBERS LEAVE AFTER 24 MONTHS? FIVE TIPS TO KEEP THEM LONGER   Every metric I looked at in preparing this article showed that the average length of time in a wine club membership is right at 24 months.  The theory is that they lose interest and move on [...]

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    In the movie, Field of Dreams, corn farmer and Baseball Fan Ray Kinsella, played by Kevin Costner builds a baseball field on his farm and visitors from all over magically show up to watch a game played by a bunch of long since passed players. While making, great wine may be a magical experience the[...]

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